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Digital Marketing

Google Feed-Driven Product Ads – Feed-Based Text Ads

What feed-driven product text ads are? Feed-Based text ads or inventory-aware text ads or product text ads are search ads that advertisers can dynamically create to show relevant product information like name, price and availability against product-specific search queries on Google. Although Google Shopping is a crucial component of any online retailer’s advertising strategy, advertisers […]

Digital Marketing
The Future of Digital Marketing Trends

The Future of Digital Marketing Trends

Global pandemics have accelerated the growth of the digital marketing industry in the past few years. Organizations and consumers immediately turned their focus and activity to online interaction following the abrupt fall in in-person encounters. Marketers have been heavily investing in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a host […]

iOS Mobile Development
Understanding iOS App Development

Understanding iOS App Development

The term “mobile applications” refers to software applications for Android & iOS active mobile systems. User information can be collected, used, and transferred from a mobile device using mobile apps. As mobile app developers, we need to consider privacy at all stages of an app’s life cycle. Mobile applications have created a great deal of […]

Social Media Marketing
Difference-between-Manual-and-Advantage-Plus-Placements-on-Meta-Facebook-Ads

Difference between ‘Manual’ and ‘Advantage Plus Placements’ on Meta (Facebook) Ads

Platforms vs Placements Let’s start by clearing your confusion regarding platforms and placements aross Meta Technologies. Platforms  Platforms on Meta are the different places where your ads can run, such as Facebook, Instagram, Messenger, and Audience Network. Facebook  Facebook is the world’s largest social networking site, with over 2.9 billion active members. On Facebook, companies […]

Google Ads
How-to-improve-your-Google-Ads-For-business

How to improve your Google Ads For business

Google Ads for Business  Google Ads is a descriptive name used for Google’s pay-per-click (PPC) program, that permits businesses to gain visibility across Google’s sites. The search ad is the most frequent category of Google Ads, featuring on the SERP for queries related to the advertiser’s products or services. Businesses, on the other hand, can […]

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