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Digital Marketing

Google Feed-Driven Product Ads – Feed-Based Text Ads

What feed-driven product text ads are? Feed-Based text ads or inventory-aware text ads or product text ads are search ads that advertisers can dynamically create to show relevant product information like name, price and availability against product-specific search queries on Google. Although Google Shopping is a crucial component of any online retailer’s advertising strategy, advertisers […]

Digital Marketing
The Future of Digital Marketing Trends

The Future of Digital Marketing Trends

Global pandemics have accelerated the growth of the digital marketing industry in the past few years. Organizations and consumers immediately turned their focus and activity to online interaction following the abrupt fall in in-person encounters. Marketers have been heavily investing in social media, email marketing, mobile apps, websites, landing pages, blogs, webinars, and a host […]

Social Media Marketing
Difference-between-Manual-and-Advantage-Plus-Placements-on-Meta-Facebook-Ads

Difference between ‘Manual’ and ‘Advantage Plus Placements’ on Meta (Facebook) Ads

Platforms vs Placements Let’s start by clearing your confusion regarding platforms and placements aross Meta Technologies. Platforms  Platforms on Meta are the different places where your ads can run, such as Facebook, Instagram, Messenger, and Audience Network. Facebook  Facebook is the world’s largest social networking site, with over 2.9 billion active members. On Facebook, companies […]

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